Supporting the education & promotion of the SWOT Analysis technique. . .
The Strategic Decision Tool
Supporting the education & promotion of the SWOT Analysis technique. . .
What is SWOT?
The Strategic Decision tool
The SWOT analysis is a stratigic planning tool used by companies and individuals to understand their internal Strengths & Weaknesses against external factors which create Opportunities and Threats.
The four box SWOT matrix is used to analyse Strengths, Weaknesses, Opportunities and Threats.
The SWOT 4 box matrix
Strengths
These are the INTERNAL factors or resources which give an individual, product or organisation a positive effect or STRENGTH. Factors such as skilled employees, patented products, unique services, financial stability or strong brand history.
Weaknesses
These are the INTERNAL factors which give an individual, product or organisation a negative effect or WEAKNESS. Factors such as outdated manufacturing capability, poor management, limited resources, low market share.
Opportunities
These are the EXTERNAL factors or situations which give an individual, product or organisation a OPPORTUNITY. Factors such as high growth market, expanding customer base, consolidtion of competitors.
Threats
These are the EXTERNAL factors which give an individual, product or organisation a THREAT. Factors such as increased compertition, economic uncertainty, political change or reduction in market size.
Meet the team
David Wadsworth
Co-founder of SWOT4.org and enthusiast for the SWOT Analysis.
David has over 25 years experience in marketing departments for international companies based in United Kindom and Italy. He has worked as Product Manager, Project Manager, Business Development and Key Account Sales Manager. In each position he has advocated the use of the SWOT Analysis tool for strategic decision making.
Nicoletta Fava
Co-founder of SWOT4.org and enthusiast for the SWOT Analysis.
Nicoletta has over 20 years experience working for international companies in management positions within marketing, supply-chain and pricing departments. Nicoletta has an MBA and MSc in Marketing.